Are you taking advantage of your phone’s content creation potential? Here are five ways you can and should use your phone for coming up with fresh marketing content.
1. Taking notes: Creating quotable moments
2. Bookmarking stories: Read now and save for later
3. Recording audio: Share your thoughts in your own words
4. Shooting videos: Catching live action
5. Snapping photos: Capturing a moment, as it happens
Don’t just tell your story, show it
Read more: http://tinyurl.com/6v7c76s
(Post by Dan)
There are some highly revealing infographics that have come out recently that underscore the massive shift to mobile technologies.The quick adoption of mobile devices is really unprecedented.
There’s nothing hotter for consumers than tablet devices and smart phones. There’s also nothing more terrifying for IT than tablet devices and smart phones.
A few interesting mobile device statistics to kick things off:
- This year, more than 50% of network devices will ship without a wired port (Morgan Stanley Market Trends).
- By 2015, there will be 7.4 billion 802.11n devices in the market (ABIResearch).
- 1.2 billion smartphones will enter the market over the next 5 years, about 40 percent of all handset shipments). (ABIResearch)
Read more: http://tinyurl.com/cmel9cc
Business Insider CEO Henry Blodget used 50 slides tell you about the future of mobile: http://tinyurl.com/76g9xgk
Contributed by @DeeFeng
(Source: Business Insider)
For the moment, the U.S.’s install base for smartphones is bigger than China’s, but, given the recent numbers, Flurry expects that to change soon. “We estimate that the U.S., a more mature market, currently has more than twice as many active devices than China,” reads a blog post from the researcher. “However, China, a faster growing, emerging market, already has twice as large an installed base as the next largest market, the UK.” It should also be noted that with 1.3 billion people, China has more than four times the population of the U.S.
As Flurry’s blog notes, this has strong implications for app developers who may want to heed the advice to, “Go East, young man.” However, China’s not the only hotbed of smartphone growth. Argentina, the Philippines and Russia aren’t advancing at the same clip as China, but are each growing 599%, 546% and 514% compared to Q1 2011, according to Flurry.
Read more: http://tinyurl.com/748u38e
There’s been lots of debate about whether mobile apps or the web have the upper hand when it comes to making content for smartphones, and when it comes to using it. Some interesting insights from Nielsen out today on how in the case of mobile shopping, for now the main audience in the U.S. seems to be much more interested in using the mobile web over store-specific apps.
The research, which took into account data from some 5,000 Android and iOS smartphones in the U.S., doesn’t spell out how much money is actually spent on mobile web versus apps. And it looks like at least in the period covered by the research — which included the holiday shopping season — the results may have been particularly skewed by the sheer force of Amazon.
Read more: http://tinyurl.com/7kjctbg
Does mobile drive shopping? Well, it depends.
According to research Google and Ipsos conducted over the 2011 holiday period, smartphone devices play a role at different parts of consumers’ paths to purchase, but they do so in different ways for different people.
For example, 41 percent of those who used their mobile phones to help with shopping said they purchase directly from the device itself, while 37 percent claimed to have researched on a phone before purchasing on a desktop. Meanwhile, 46 percent of respondents said they’ve researched items on a smartphone before going in the store to buy, and, interestingly, 19 percent have researched products both on a smartphone and in-store before purchasing online.
An interesting point to note from the 600-person survey is the number of users that went in-store to research but opted to purchase online instead. This likely reflects the cheaper price-points often offered online, but it suggests consumers still like to see products in person before committing to a purchase.